Japan seminar 2024

Few days ago, Hop France had the honor of participating in a prestigious seminar in Japan, bringing together nearly 90 international brewers. Antoine Wuchner and Francis Heitz represented our company with distinction, seizing this unique opportunity to promote our innovations in varietal research.

The seminar, considered a key event on the calendar of brewing professionals, highlighted French expertise in hops. Our representatives captivated the audience with a detailed presentation of our latest varietal advancements, emphasizing the importance of genetic diversity and innovation in meeting the growing demands of the market.

One of the highlights of the event was undoubtedly the sniffing and tasting sessions. The attending brewers had the chance to discover the nuances of French hops, renowned for their unique aromas and exceptional quality. Antoine Wuchner and Francis Heitz guided participants through an unprecedented sensory experience, demonstrating how each variety can bring distinctive and refined characteristics to craft beers.

The warm welcome and enthusiasm of the participants confirmed the growing interest in French hops. The fruitful exchanges and positive feedback encourage us to continue our efforts and to keep offering products of the highest quality. We thank all the brewers present for their active participation and shared passion for the art of brewing.