British composure in Alsace. Brewers Gold, which is an English hop variety, has been produced in Alsace, France since the 1960s. It is traditionally considered as a variety that imparts bitterness, but has responded to the Alsace terroir by losing some bitterness and increasing its aromas. The Alsace-grown variety is highly sought after by Northern French and Belgian brewers.
The Brewers Gold variety was developped in 1934 and became extremely popular in the 1950s thanks to Ballantine XXX ale.
Although its origins are English, Brewers Gold has become one of the traditional hop varieties grown in Alsace,where the deep, rich soil suits the variety perfectly. 9.5 hectares (23.5 acres) are currently in production with 1.10 hectares (2.7 acres) dedicated to organic cultivation.